Stay Weird &
Tell Stories.

See Our Process

Exploring
your brand.

Getting started is hard. Sometimes long after you've started you get stuck. While I'd like to think everyone could dive into branding before they start a new business, that's pretty much not how it ever works. It's damn important though, and we'll tell you why.

What is branding

So, we're all starting on the same page. A quick look at what branding actually is, the process I use with the companies I work with, and why it all matters.

TOOLS

Developed for our branding workshops, these sheets will help you dive deeper into your brand strategy.
Available soon.

WORKSHOPS

We hold occasional branding workshops and are happy to come by your place of business to talk about our process or run you through it.

Staying busy.

We build and manage brands. We help people refine their brand, and develop a plan. When we're not doing that we launch our own. Here are some of the things going on right now.

IDENTITY DESIGN + STRATEGY

TENDEN

Menswear and accessories made by my friend Todd, in Grand Haven, Michigan. I created the wordmark long ago, and continue to work with Todd to help the brand grow with his vision.

TENDEN.US

IDENTITY DESIGN + STRATEGY

SHARP CORNERS

A local hair studio with a focus on being welcoming and accessible.

SHARPCORNERS.NET

OPEN CO. VENTURE

GROW UP AWESOME

A steadily growing side-project, our apparel line continues to expand. Offering a variety of apparel featuring minimal depictions of nature, space, and more!

GROWUPAWESOME.COM

OPEN CO. VENTURE

BY FRED

Launching Summer of 2018. BY FRED will offer Screen Printing and Direct to Garment printing services with a focus on brand building.

COMING SOON!

We'd love to chat about your company, your brand, your musical preferences... Get in touch, let's chat.

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1539 Taylor Ave N #4
Grand Rapids, MI 49505

This is where we make messes. If you'd like to stop by send us a message to set something up.

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